Direction, Production & Editing
“Typefaces are to the written word what different dialects are to different languages.”
― Steven Heller
The AKRO typeface is a display font. The idea was to combine a serif and a sans serif font in one typeface.
One of the most interesting things for a designer to create, are typefaces and fonts. Creating a letter is like creating a new visual "dialect" The challenging part when designing a set of letters is to make each letter unique but all together to create a whole
The AKRO typeface is a display font. I always found interest how different fonts serif or sans serif can give to a text or a title a different feeling. When I decided to create this font, I started with the idea, to combine a serif and a sans serif font in one. This is why one end of a letter is in serif and the other does not.
The AKRO Beatle