Gamified Rewards - Basic Fit App
A gamification feature designed to boost user engagement by encouraging consistent gym visits.
Industry
B2C, Fitness
Users
4.2 million
Company size
8000+
Role
Ui Design
Motion Design
Interaction Design
Timeline
Mar 2023- Jun 2023
Feature Objective
Assign our members with badges to acknowledge milestones and help reaffirm member behaviour by creating an instant positive feeling associated with fitness habits.
By celebrating milestones, whether completing a set number of workouts or reaching personal goals
,we tap into the psychology of reward, creating an immediate feeling of accomplishment. These badges not only act as visual reminders of progress but also help build long-term fitness habits by associating positive emotions with consistent effort. Ultimately, this creates a more engaging and rewarding experience that motivates members to stay committed to their fitness journey.
The Feature Goals
1. Help users find the motivation to visit the gym.
Award all Basic-Fit members when they complete a fitness milestone with badges that are directly associated with that key achievement.
3. Allow members to share their achievements with their network
We know that, as human beings, we like to brag about our achievements. For this reason, we wanted to give our members the opportunity to share their recent fitness milestones with their friends. As our third and final goal, we wanted to make the badges shareable on social media.
The Badge categories
As mentioned earlier, our initial goal with the badges was to use them to motivate users to go to the gym. For this reason, the first two categories we decided to focus on were Club Visits and Visit Streaks.
2. Make Users find their collected achievements
Display to members their achievements in the app and let them view past and progress towards upcoming achievements
Club Streaks represent the number of consecutive visits a user makes to the gym. Each visit adds to their ongoing streak, serving as a tangible measure of their dedication and consistency. However, if a user misses a day or skips a session, the streak is broken, and they must start again from zero.
This streak system is designed to encourage regular attendance and foster a sense of achievement as users strive to maintain their momentum. Whether aiming to beat a personal best or stay consistent with their fitness goals, each streak becomes a testament to their commitment. By reinforcing consistency, the feature helps users build lasting fitness habits and track their progress over time.
The Concept of the design: Travel the Fitness Universe
In Club Streaks, each consecutive gym visit upgrades your spaceship, starting from a basic craft and evolving into something more advanced the longer you stay consistent. Reach an entire year without missing a visit, and your ship transforms into a UFO, symbolizing your extraordinary dedication. This visual progression reinforces consistency and rewards users as they advance on their fitness journey.
Club Visits track the total number of times a user has visited the gym. Unlike streaks, which focus on consecutive attendance, Club Visits count every gym session, regardless of schedule. Each visit contributes to a cumulative record of dedication and persistence over time. Whether users follow a structured routine or visit occasionally, every session represents progress toward their fitness goals. Club Visits celebrate long-term commitment and reinforce the value of consistently showing up.
Club Visits like building your Fitness Castle
With Club Visits, each gym session contributes to building a castle. Starting from a single tower, the structure grows into a larger fortress as users accumulate more visits. This visual progression reflects their dedication and provides a clear representation of their long-term commitment and progress.
Tracking Success
In order to consider this new feature a success, we had to set up different metrics that would help us understand if we are design is fulfilling it's purpose.
