Visit Habit Widget - Basic Fit App
A home screen widget helps users build a consistent gym habit by keeping their goals visible. This constant reminder reinforces motivation and supports regular visits.
​Industry
B2C, Fitness
Users
4.2 million
Company size
8000+
Role
Ui/Ux Design
Interaction Design
Timeline
Jun 2024- Aug 2024
Feature Objective
Reinforce our members positive habit of going to the club on a regular basis
A home screen widget that tracks gym visits helps users stay motivated and build consistency. The widget displays the number of gym visits, allowing users to easily monitor their progress toward their goals. Each time a milestone is reached, a small visual reward appears, reinforcing their achievement and encouraging continued engagement.
By providing a constant visual reminder of progress and celebrating milestones, the widget keeps fitness goals top of mind and reinforces the habit of regular gym attendance. This strengthens motivation and supports long-term behavior change.
The Opportunity
We think we have a big opportunity to leverage this space to reinforce our member’s fitness goals and respond to their personal journey more
The home screen is a bit static and not personal to the member's journey.
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Meanwhile a large portion of our members regularly check their visits in our progress page.
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Setting our goals
How might we reinforce our members positive habit of going to the club on a regular basis?
The Flow Diagram
The Trigger
The trigger is coming from 2 main sources.
First, our CRM team, responsible for member communications, sends targeted notifications at moments when users are most likely to engage. These notifications act as external triggers, encouraging users to define their weekly gym visit goals.
Inbox message structure
Clear call to action:
The message prompts users to define how many times they want to visit the gym each week. It frames this action as simple and beneficial, helping users stay on track with their fitness journey.
Personalization:
Messages can include the user’s name or reference their past activity, making the experience feel more relevant and increasing the likelihood of engagement.
Motivation and support:
The tone of the message plays a crucial role in encouraging users to take control of their fitness. It reinforces that the app will support them through reminders, progress tracking, and positive reinforcement.
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The Progress page
As mentioned before our users are very keen in checking out their number visits through our dashboard in the Progress screen. So with 400K users checking their visits from the Progress screen it seemed only reasonable to create an entry point to set the goal from there.
How does the widget work?
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The current day is highlighted with orange. If the user goes to the gym the orange gets a checkmark
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The past day that user has visited it has a checkmark and its mint
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The user reaches the goal the token is animated and becomes orange.
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Tracking Success
